Creating sustainable trend with a classic vibe could sound like a frightening job to most, however it did not cease 28-year-old Eileen Tan from quitting her job to embark on the journey.
After leaving her full-time job within the oil and fuel trade in 2019, Tan got down to make Vintagewknd a sustainable various to quick trend — all within the title of minimizing the waste that she witnessed within the trend trade.
Her dream was to design and create classic clothes by utilizing previous materials and making them look model new. However that journey was not at all times simple.
“It is quite a bit concerning the mindset. Folks and firms have an interest to [push] traits quick and onerous. So, issues to do with the surroundings get misplaced within the course of — which is one thing that after all we wrestle with as properly, like creating sustainable clothes,” Tan just lately advised CNBC’s Inside E-commerce.
Tan, collectively together with her associate Eden Tay, first began curating and promoting classic clothes on a part-time foundation on on-line market Carousell in 2015. It wasn’t till 2019, after they took the enterprise full time, that they began specializing in sustainability.
With all the fabric for his or her reworked clothes coming from garment waste factories and manufacturing traces, upcycling is essential to their enterprise. Upcycling refers turning waste supplies or undesirable merchandise into one thing helpful, and on this case could possibly be baggage or clothes.
The duo have since left Carousell to arrange their very own e-commerce retailer and department out to different social media accounts equivalent to Instagram, the place they’ve over 34,000 followers. Their advertising efforts at the moment are primarily targeted on TikTok, the place they movie area of interest styling movies based mostly on themes like Winnie the Pooh, Pokemon, and tv exhibits from the ’90s.
When requested concerning the degree of demand for sustainable clothes, Tan stated that sizing and worth factors are limitations to entry as garments are typically made in smaller batches, making the merchandise costlier.
“As much as 90% of shoppers need to purchase one thing from a sustainable model or retailer. 85% of them are prepared to pay considerably extra for that,” stated Gwendolyn Lim, Associate at Bain & Firm. “So, if the platform is ready to work on this thought of sustainability, that may be a recreation changer.”
Tan stated the shoppers of Vintagewknd are typically receptive to the concept of preserving the sustainable message — even in trend.
Whilst retailers like on-line trend model Zalora have publicly made sustainability a precedence, Tan hopes different firms may even catch that imaginative and prescient. “In an effort to make a worldwide impression, bigger trend firms do need to make the change,” she stated.